Persuasion

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Part One

When it comes to persuasion, there are all sorts of ways to do it. Whether you are aggressive, passive, assertive, or what most people appreciate is being more understanding of the other persons needs. With advertisement, you must have some level of persuasion to be able to get across to your intended consumer. The ad that I chose to search, is an ad about a sports car called the Audi R8. This is my dream car, so this is something I have been interested in my entire life. In this ad they are in a setting that sort of resembles the salt flats in Utah. A gentleman pulls up to a shack in his Audi R8 to get a bag of coffee. He finds out that he left his wallet, and as he panics, his significant other pulls up and tosses him his wallet. The peripheral cues in this ad starts off with the guy driving really fast which most car lovers enjoy doing. It also brings in the bag of coffee, which most Americans love coffee. The targeted audience is of course consumers that appreciate their nice cars, but also could be in a family setting. With his spouse helping him with his wallet, it reminds you, that some of us couldn’t function if it wasn’t for our other half. It also states at the end of the ad about welcome home to those that love to drive (Automobile and Vehicle Station, 2017). Some people find so much joy in their cars, that is a sense of home for them. So, this could expand the ad to a whole other variety of consumers. The emotion that I felt was adrenaline, being able to drive a 205 MPH car, would be extremely exhilarating!

Part Two

Dr. Martin Luther King was one of Americas biggest icons in our history. One of the biggest quotes that he said was “All men are created equally…”(Dr. MLK Jr., 2013). Within his speech he remains consistent throughout with always bringing up this quote at separate times. Everybody that is present at the time, and ones that still view it to this day, will only perceive what they want to. Even though he is stating the same facts throughout, certain people will only hear what they want to hear. Another thing he does through the whole speech, is he assertively asserts his authority, and people know it. Being some one at the level that he was, should already be respected well enough that nobody should judge otherwise. One thing that most people don’t understand, is that what is logical, should be heard. But I guess we are in different times then they were back in the 60’s. “I have a dream… that some day… the sons of slaves, and the sons of slave owners, will be able to sit down together at the table of brotherhood…”(Dr. MLK Jr., 2013). And with that, we are where we are today if it wasn’t for this gentleman’s level of persuasion to our American people.

-Cyral I Callender III

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